Shoppers are adding to cart for the holidays

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Learn more.

Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

Use code GET5K now

Turn Emails Into Sales.

The Cluck Norris Method is your no-nonsense playbook for turning email into a sales machine. Built for founders, creators, and marketers who are done with gimmicks and ready for results.

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Cluck Norris Thoughts...

Feeling lost in the email marketing jungle? 🧭 This newsletter is your compass.

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Forget whispering sweet nothings—your job is to write emails that slap harder than a Chuck Norris roundhouse. Learn how in How to Write Emails That Convert Readers to Buyers. Personalization, subject lines that demand attention, and CTAs sharper than a Bowie knife.

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👉 Join the Movement or rot in the spam folder.